March 31, 2025

‘Our GPUs are melting’ — OpenAI puts limiter in after Ghibli-tsunami

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OpenAI CEO Sam Altman says while it’s been “super fun” seeing everyone’s image creations using ChatGPT, some limits need to be put in place.

ChatGPT creators OpenAI have introduced rate limits after a viral social media trend that saw nearly everything “Ghiblifyied” — turned into AI art in the style of the famous Japanese animation studio. 

OpenAI CEO Sam Altman was one of the first to take part in the trend, posting a portrait of himself generated by the model on March 25 but said in a subsequent post two days later that all image requests have started to tax the firm’s infrastructure.

“It’s super fun seeing people love images in ChatGPT but our GPUs are melting. We are going to temporarily introduce some rate limits while we work on making it more efficient,” he said.

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