Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

The company said that royalties from secondary sales are set to go to the LeBron James Family Foundation.

The Crypto.com exchange announced the airdrop of its “The Moment of Truth” nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. Those who found and scanned a hidden QR code that appeared 10 seconds into a conversation between present-day James and his apprehensive teenage self could enter to win a limited edition NFT. The collection consists of instant snapshots of behind-the-scenes moments from the making of the Big Game spot.

Introducing “The Moment of Truth” NFT Collection featuring @KingJames

Airdropping to a random selection of sleuths who found the hidden QR code in our Big Game Spot

Check out the collection https://t.co/Y0grpA8tme pic.twitter.com/lbEtdD60r3

— Crypto.com (@cryptocom) March 9, 2022

“Sleuths” who scanned a QR code that appeared for a split second on screen followed it to a “secret” webpage and had the chance to sign up for the Crypto.com NFT platform until the Friday after the Game. Lucky fans will be airdropped one of 5,550 total NFTs for free; the drop is made up of 15 NFTs that come in 3 tiers with varying editions.

Crypto.com partnered with LeBron James and the LeBron James Family Foundation, or LJFF, to collaborate on educational and vocational opportunities focused on Web3. According to a statement, the partnership will give students and families in LeBron James’ hometown of Akron, Ohio access to tools and resources to learn about blockchain technology and potential career paths in crypto.

“I want to ensure that communities like the one I come from are not left behind,” said LeBron James, adding that him and Crypto.com are “aligned on the need to educate and support my community with the information and tools they need for inclusion.”

The NFTs part of the airdrop are not for sale by Crypto.com. 5% of any NFTs re-sales, whether on the Crypto.com NFT platform or other secondary exchange, will go to the LeBron James Family Foundation as royalties.

LeBron James is part of Crypto.com’s long roster of celebrity partners that includes Matt Damon whose own commercial has been subject to criticism. The exchange also recently partnered with the LA-based women’s sports team, the Angel City Football Club.