Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods

The consortium says the system, known as Aura, is designed to “serve the entire luxury industry with powerful product tracking and tracing services.”LVMH brands including Louis Vuitton and Christian Dior are already involved in the project — and discussions are underway to extend Aura to other high-end names within the group.The technology sees unique information about every product stored on a shared ledger. Customers are then able to use a brand’s official app to obtain a certificate offering details about its provenance.The team behind Aura hope it will eventually be used by rival luxury brands too, enabling them to offer a tailor-made service or strengthen customer loyalty. High-end brands are increasingly turning to blockchain to confirm the provenance of their products.

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