Stack releases crypto trading app aimed at teens and parents

The firm is aiming to provide catchy crypto education content that provides a better alternative to “fin-fluencers” on TikTok.

Crypto-curious teens may be able to try their hand at real crypto trading after the launch of education and trading app Stack — aimed at teaching under 18s how to trade and hodl crypto.

The crypto trading app was launched by mobile software firm Stack on Sept. 8, with the aim of offering young crypto enthusiasts better educational alternatives to what they may find from crypto influencers on social media platforms such as Reddit and TikTok.

The app will of course comes with parental controls, and the accounts on Stack are regulated under the Uniform Transfers to Minors Act which allows parents and legal guardians to maintain ownership of the account and assets until their teenager turns 18.

In a Sept. 8 announcement, Stack CEO Will Rush highlighted that there is strong demand in Gen Z to learn about crypto, but the educational content they consume online is usually via social media apps or blog posts that arguably lack substance.

The CEO states that Stack is trying to fill a gap in the market by “building content to specifically resonate with teens.”

“All of our research about Gen Z demonstrates that they are self-learners but also that they follow trends that evolve in minutes instead of days, months or years. This means that too often, TikTok or Reddit is their financial advisor.”

Expanding on those comments with fintech news website TechCrunch, Rush stated that “we need a big lift to make it relevant to teenagers and are looking at educational topics like NFTs, Metaverse, and web3.”

“We aim to be the trusted account for democratizing investing for young people,” he said.

Alongside educational crypto content, Stack is offers buying, selling, and holding services for seven digital assets including Bitcoin (BTC), Ether (ETH), Cardano (ADA), Solana (SOL), USD Coin (USDC), Litecoin (LTC) and Polygon (MATIC).

Instead of charging trading fees, the crypto exchange app uses a $3 per month subscription fee.

The crypto app will also not allow off-platform transfers at this stage, with Rush stating this enables the firm to “eliminate up to 98% of all crypto fraud and scams” that occurs in the sector.

The company has also suggested that this will encourage teens to become long-term hodlers, rather than putting their focus on wild day-trading speculation. The app is available on Android and Apple devices, with users 13 and over being able to sign up.

Alongside the app launch, the firm also revealed that it has raised $2.7 million worth of funding from the Madrona Venture Group.

The VC firm highlighted in a Sept. 8 blog post that the company is tapping into a growing but underserved market:

“Gen Z is considered an entrepreneurial generation. As a result, many of them are crypto-curious. Coinbase and FTX have served as consumer entry points to crypto through crypto trading and educational content. However, they are inaccessible to the minors — the next generation of consumers.”

“The team has numerous high-school-based investment clubs around the country interested in getting into the initial rollout. We find Stack’s 5,000-person wait list for the iOS or Android app impressive,” Madrona added.

A survey from online educational platform Study.com in late August found that more than two-thirds of crypto-versed parents and college graduates in the U.S. think that crypto should be taught in schools so that students can “learn about the future of our economy.”

The survey polled 1094 people, with 67% of respondents stating that crypto education should be mandatory in school.