DeFi Goes Mainstream: B26 Finance Becomes Official Sponsor for the Falcons, Dubai’s Basketball Team

PRESS RELEASE. B26 Finance, the world’s first blockchain-based self-banking service, has recently been released to the world. Being a relatively new project, developed and worked on for years, but officially launched 2 weeks ago (8/03/2021), B26 Finance has seen massive growth and adoption from the DeFi and crypto communities alike, with immense potential for mainstream adoption.

Being a community and transparency-driven project, B26 Finance was created with the goal of helping common citizens become their own bank, removing encumberments and fees created by middlemen and third parties that provide little to no value when it comes to the required services.

In short, B26 Finance is leveraging the innovations created by the DeFi sector to become a worldwide self-banking service, accessible to anyone. An incredible achievement, not yet seen in the world of banking or blockchain. As Jérôme CALMETTES says:

“Banking has always evolved alongside technology, privacy and trust and it is making it possible for new types of businesses to offer a trustless banking experience with a maximum level of privacy. This is why Self-Banking is inevitably one of the future evolutions of private banking.”

Through the use of blockchain technology, the project offers a trustless banking experience based on a new kind of private account and a non-custodial wallet system. A user-friendly product that makes the use and storage of wealth seamless and completely transparent. To protect users from cryptocurrency’s known volatility the project allows users access through the popular USD stablecoin, USDC.

DeFi goes mainstream

Leveraging its world-wide success and adoption, B26 is now expanding its reach to mainstream audiences through clever and innovative marketing, having become the first DeFi project to officially sponsor a sports team.

As so, B26 has decided to sponsor The Falcons, a semi-professional basketball team in Dubai, having already signed a sponsorship agreement. B26 Finance will become the principal partner and official jersey sponsor of the club starting from the 2021 season onward. The team has been renamed “B26 Falcons” to set the partnership in stone. Becaye Mane, the B26 Falcons’ Coach said:

“As the Falcon’s coach, it’s a pleasure and an honor to represent in the court such an ambitious vision as B26 Finance’s one. The Falcons have been existing for years, but this year the B26 Falcons will raise their game to another level.”

The partnership will give an interesting exposure to B26 Finance in Dubai, which aims to become the world’s first city to be fully powered by Blockchain technology.

About B26 Finance

B26 is the first Private Self-Banking service powered by blockchain technology and based on a new kind of DeFi experience. B26 is not a Bank. It’s Self-Banking. Become your own bank! This is the best way to have control over your money and to invest in your financial freedom. It is possible today, thanks to DeFi. The ultimate trustless banking experience based on a new kind of saving account (staking) and a non-custodial wallet to spend and send your stablecoins (USDC) easily.

Press contact: Dietrich Restein, PR Relations

Email: [email protected]

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